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Analytics News & Insights
News, insights, and discussion into analytics (web, predictive, etc.) and the problems that it can solve, like marketing optimization. Also coverin...
Social Media ROI Cookbook
Great new report from the Altimeter Group showing how top brands are measuring the revenue impact of their social media investments.
Altimeter Group: The Social Media ROI Cookbook
Written Jul 25, 2012
Big Data is the Future of Marketing
Big Data Is The Future Of Marketing
Written Jul 24, 2012
Keep your house clean! Make sure the data you are collecting will allow you to maximize your analytics efforts.
Best Practices For Managing Big Data - Forbes
Written Jul 6, 2012